Beyond the money, the e-auctioning will reach Rs 4442 crore on the first day - SportsNews

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Tuesday 3 April 2018

Beyond the money, the e-auctioning will reach Rs 4442 crore on the first day

Beyond the money, the e-auctioning will reach Rs 4442 crore on the first day

Once again, the money will be rain fed on BCCI. BCCI is conducting global e-auction for media rights of the series in India, where it is getting exciting rivalry between Star, Soni and Geo. On the first day the bid by e-auction reached Rs 4442 crores.


Once again, the money will be rain fed on BCCI. BCCI is conducting global e-auction for media rights of the series in India, where it is getting exciting rivalry between Star, Soni and Geo. On the first day the bid by e-auction reached Rs 4442 crores. These bids are for domestic events from 2018 to 2023. 
It has already reached 15 percent more than the current bid of the Star TV's 2012 bid of Rs 3851 crore. 
In the next five years in GCR, all the 102 matches in India (in all three formats) include the rights of Global TV Broadcast rights and digital rights. 
The first biggest GCR quote was 4176 crores, which later increased to 25-25 crores. Some top bids are 4201.20 crores, 4244 crores, 4303 crores and 4328.25 crores.
The e-auction will start tomorrow at 11 a.m. and according to the rules, no one except the bidders will know who's the top bid. All three bidding companies are bidding with different log-in IDs given to them. 
Only three companies star, Sony and Geo handed technical bids and companies like Facebook, Google and Yip TV can later group together with the winning company. 
A senior BCCI official told PTI today, "Star has its own digital platform Hotstar, there is no possibility of a partnership with his Facebook or Hotstar. But you can not say anything if Sony has a group together with any of these two. Google has YouTube. But once again it was proved that cricket is sold in India and many times Indian Cricket makes money even when there is no favorable propaganda. "
He said, "However, now it has been proved that any bidder will bid for GCR only because they do not want things in pieces. Star showed this during the IPL bid of Rs. 16347 crores. Here too, GCR has left behind the values ​​of the individual class. "The 
BCCI is selling media rights in three specific categories, including the rest of the world digital rights package, the Indian sub-continent digital rights package and global overall rights package with global TV rights. . 
Let us tell you that the bid for each match in the 2018-19 Season Global TV and Digital Rights Package began from 35 million whereas the Indian sub-continent digital rights package was eighth, while all platforms started from Rs 43 crores.

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